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Economic development alliance receives grant funding

12/01/2016

Duke Energy has awarded a $2,500 grant to the Greater Kokomo Economic Development Alliance to create marketing materials to promote the Kokomo community’s many recent quality-of-place investments to spur residential, visitor and economic growth.

It’s one of just 12 local economic development groups in Indiana to be awarded a grant through Duke Energy’s Marketing Partnership Program.

The Alliance marketing project looks to showcase Kokomo as the thriving community it is today thanks to many public and private investments.

“Our community has benefited from significant new investment in recent years,” said Charlie Sparks, President/CEO of the Alliance. “These investments have positioned us to better compete for new residents, new visitors and new jobs. We appreciate our partnership with Duke Energy and its continued support for our economic development efforts.”

The result of the investments is a great community to call home, and that’s the message the Alliance looks to share with prospective residents and employers through its upcoming marketing project funded in part by the Duke Energy grant. The Alliance will work in partnership with hiring managers throughout the community to distribute its message.

“Kokomo is a great place to live and that clearly didn’t happen by accident,” said Misty Knisely, manager of marketing and communications for the Alliance. “With this grant money, we will create materials to encourage those who work here now and those who will work here in the future to live here as well. We hope to convey how public and private investments have made Kokomo attractive to not only new residents but new employers as well.”

Duke Energy selected the economic development groups through a competitive grant application process that demonstrated their plans for creating and achieving long-term strategic goals.

“Through Duke Energy’s Marketing Partnership Program, we provide funding to local and regional economic development organizations in our service territory to help attract jobs and business investment,” said Erin Schneider, Duke Energy Indiana director of economic development. “We’re proud to support these groups who are working hard to bring economic vitality to their communities.”