February 8, 2012
For Immediate Release
(photos and QR Code attached)
CONTACT:
Sherry Matlock, 765-457-6802,
information@visitkokomo.org
Jeb Conrad, 765-457-2000, jconrad@greaterkokomo.com
KOKOMO, IN -- The Kokomo/Howard County Convention and Visitors Bureau launched the
final market test of the Visit Kokomo™ mobile app
for iPhone® and iPad® devices last week. The CVB staff,
in conjunction with the Visitors Council Marketing Committee, moved quickly
with the project to have it available for visitors staying overnight in Kokomo
during Super Bowl weekend. The app was promoted
and specifically targeted to only those staying in local hotels.
This tourism app designed by BlueBridge Digital (BlueBridgeDigital.com)
based in Indianapolis was developed with the intent to assist visitors with
finding information on things to do in Kokomo. The Visit Kokomo™ app
features restaurants, local attractions, parks, lodging, and upcoming events. As more and more people have access to and
are using smartphone devices when traveling, the Visit Kokomo™ app is another
way to promote Kokomo as a destination and to encourage visitors to explore our
city once they arrive.
According to Buffey Hedrick, Kokomo/Howard County
Convention and Visitors Bureau Board President, “There are many passionate
people who want to help promote the growth of the convention and visitors
industry in Kokomo/Howard County. This app is just one of the many milestones
to come that will make Kokomo one of the most accessible cities in Indiana to
visit.”
Visitors aren't the only users encouraged to download the free app.
Those that live in Kokomo and the surrounding areas will want to install the
app to find extensive events listing for local festivals, concerts, art shows,
and other activities for the year in Kokomo.
Per Jeb Conrad, CEO and President of the Greater Kokomo Economic
Development Alliance, "This launch brings next generation mobile app technology to Kokomo,
Indiana. Providing access for visitors
see Kokomo as a more progressive, visitor-friendly community."
The app will be available soon for Android® phones and tablets,
with additional features coming for both Apple® and Android®
platforms. Download the free app from iTunes App Store® or Android
Marketplace® . Search for
Kokomo or simply scan the QR code to quickly install the app for Kokomo at your
fingertips.
As part of the Greater Kokomo Economic Development Alliance, the Greater
Kokomo Visitors Bureau focuses on attracting visitors to the Kokomo, Howard
County area. For more information
contact Sherry Matlock at 765-457-6802 or 800-837-0971,
information@visitkokomo.org.